Increasing retention with Toast Cash

• iOS/Android design
• 0 to 1 strategy
• User research
• Competitive analysis
• Brainstorm Facilitation

My role: Solo Lead Product Designer

Problem: Toast wanted to improve guest retention and increase repeat visits across its restaurant network. While individual restaurants had their own loyalty programs, there was no way to build loyalty across the broader Toast ecosystem or reward guests for choosing Toast restaurants more often.

Solution: We introduced the ability for guests to load Toast Cash into their wallet and earn cash back when they spent it at participating Toast restaurants. Unlike traditional restaurant loyalty programs tied to a single brand, Toast Cash gave guests an incentive to return to restaurants across the Toast network while saving money each time they dined

Outcomes (pilot in Massachusetts area):

4,700+ restaurants enabled Toast Cash, 88% spend-to-load ratio.